Theoretical Foundations of the Development Strategy of the Organization for the Production of the Refrigeration Equipment

Abstract

This paper examines the theoretical basis for the elaboration of a development strategy for an organization producing household appliances, especially refrigeration equipment. We considered what the strategic management is and what it solves. And also studied the basic principles of strategic management. It has been found that there are two approaches to strategic management that differ in how organizations use their resources. Moreover, during the course of the work, issues related of development the strategic management of the organization were identified. It was found that it is economically beneficial for both the supplier and consumers to carry out domestic assembly of foreign equipment, as this allows manufacturers to significantly reduce customs duties and transportation costs. Thus, in order to develop an organization's development strategy, it is necessary to separate the tools to develop a strategy depending on the place of origin. It has proved necessary to apply a scientific and methodological approach, to identify and analyse the gaps and to develop patterns for selecting strategic alternatives.