BISAKAH INOVASI PEMASARAN MEMODERASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN SAAT PANDEMI COVID-19

  • Pratama D
  • Dwipasari L
  • Subianto T
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Abstract

… the effect of market orientation on marketing performance through marketing innovation. The … that market orientation has a positive effect on market innovation. Market orientation has a …

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Pratama, D. E., Dwipasari, L., & Subianto, T. (2022). BISAKAH INOVASI PEMASARAN MEMODERASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN SAAT PANDEMI COVID-19. Jurnal Studi Manajemen Dan Bisnis, 9(2), 169–175. https://doi.org/10.21107/jsmb.v9i2.17072

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