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Terminological Definitions

Springer Nature, (2023), 7-33
DOI: 10.1007/978-3-031-24651-7_2
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Abstract

This chapter presents the theoretical underpinnings for the book. First, soft power is defined and related issues to soft power are discussed. Next, the chapter introduces the notion of nation branding as an important asset in responding to political challenges. Moreover, the chapter presents different theoretical underpinning and empirical findings related to nation branding. Finally, the chapter explains public diplomacy and its relationship with soft power and nation branding.

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APA

Al-Tamimi, N., Amin, A., & Zarrinabadi, N. (2023). Terminological Definitions. In Contributions to International Relations (pp. 7–33). Springer Nature. https://doi.org/10.1007/978-3-031-24651-7_2

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