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Branding and Political Marketing in the United States

  • Newman B
Gabler, (2007), 197-212
DOI: 10.1007/978-3-8349-9069-3_8
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Abstract

… internet, citizens become more familiar with the branded identities of politicians. Political branding is all about effectively positioning the ideas of political leaders in a concise and easily …

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APA

Newman, B. I. (2007). Branding and Political Marketing in the United States. In Werbe- und Markenforschung (pp. 197–212). Gabler. https://doi.org/10.1007/978-3-8349-9069-3_8

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