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Introducción al Marketing- IV

  • Shigyo Ortiz C
Industrial Data (2014) 4(1) 048
DOI: 10.15381/idata.v4i1.6599
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Abstract

La variable producto suele ser la mas importante dentro de un conjunto estratégico de variables de la mezcla mercadotécnica, se describirá y analizará dicha variable, junto con su clasificación; ademas de las principales consideraciones inherentes.

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Shigyo Ortiz, C. (2014). Introducción al Marketing- IV. Industrial Data, 4(1), 048. https://doi.org/10.15381/idata.v4i1.6599

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