Consumers and perversion

Abstract

This text discusses the present-day discourse on capitalism and its perverse aspects in the light of Sade’s aspiration of a republic governed by the imperative and the singularity of jouissance. This system captures consumers, all of whom are proletarians, in the demand for surplus-jouissance. This is related to the fantasy of perversion, the perverse structure, perverse desire and the fetishization of objects that are attained through the cause of desire. We touch on the loneliness of individuals reduced to their bodies surrounded by gadgets and in a world of shamelessness. Lacanian psychoanalysis is the guide and Japan is an example that teaches.