The Relationship between a Company’s Cryptocurrency Holdings and Its Sustainable Performance—With a Focus on External and Internal Financial Issues and Cash

Abstract

This study explores the relationship between a company’s cryptocurrency holdings and its sustainable performance. The study also looks into how factors such as external financial crises, internal financial conditions, and cash shortages affect the link between possession of cryptocurrencies and company sustainable performance. The empirical findings showed that while holdings of cryptocurrencies may generally have a negative impact on a company’s performance, cryptocurrency holdings by businesses during an external financial crisis such as COVID-19 may have a positive relationship with the sustainable performance of the business. The findings support earlier research that suggested cryptocurrency ownership can have both positive and negative effects on a company, but that it can also boost firm performance in times of external financial hardship. By demonstrating a higher favorable connection for larger amounts of cryptocurrency holdings, these results can be further supported. The implications of holding cryptocurrencies on internal and external financial strain vary. Regarding internal financial issues, it was discovered that keeping cryptocurrencies had a favorable impact on sustainable performance for financially healthy businesses. It was also demonstrated that the company’s cryptocurrency holdings, which it keeps despite its cash shortage, had a detrimental impact on performance. Even in such a case, it was confirmed that holding cryptocurrencies has a favorable impact on a company’s sustainable performance when it is in good financial standing. The findings imply that, despite the unavoidable external financial challenges, the internal financial condition must be healthily maintained if a business engages in cryptocurrency.