Performance analysis and traceability system using SCOR method in the orange fruit supply chain of Citrus reticulata Blanco (Case study in Batu City, East Java)

Abstract

Orange Fruit Batu 55 is a typical plant from the Batu City East Java in addition to apple plants. This orange has the advantage of sweet, fresh and harvest times 3 times a year. The level of competition is quite high in the market, making the Batu 55 tangerine fruit must be able to survive especially in facing the competition with imported products. Increasing the level of dependence and complexity of the current supply chain network makes supply chains as a whole more vulnerable to disruption. This study aims to describe the supply chain using the framework of the Food Supply Chain Network, measure supply chain performance, and identify the implementation of traceability systems of specific strain of Citrus reticulata Blanco namely Keprok Batu 55.