Beyond the Coding Process: A Review of Margrit Schreier’s Qualitative Content Analysis in Practice

Abstract

Schreier’s work, “Qualitative Content Analysis in Practice,” is a well laid out book for novices that begins in assuming the reader has little to no prior knowledge in the area of content analysis. Schreier introduces the historical, theoretical, and conceptual frames, which lead to the development of content analysis to include analysis beyond just coding. Using within-chapter summaries, key points, and end-of-chapter questions, this book offers opportunities for reflection to ensure the reader has a full understanding of the information presented. Recommended use of this text is as a supplemental text to more seminal works on content analysis or as a supplemental text for a qualitative course with an emphasis in content analysis.