A Study of Short-term Effect Measurement for Information Publication in Government Microblog

Abstract

From the microcosmic point of view, based on AISAS model, aiming at real cased and data of government microblog information publication, this article makes a quantitative empirical research using correlation analysis and regression analysis and construct a quantitative model to measure the short-term effect of government microblog information publication. The measurement model lay a theoretical basis for improving effect of government microblog information. [ABSTRACT FROM AUTHOR]