Analysis of the slovak consumer behaviour regarding the organic food purchase

Abstract

The aim of this work was to determine whether Slovak consumers buy organic food, to analyze the frequency of organic food shopping and to examine the monthly expenditure of organic food. Questionnaire survey involved 271 respondents. The hierarchical multiple factor analysis was used for the segregation and classifi cation of consumers into representative groups. The group of respondents was based on algorithms divided into three groups. The fi rst group consists of those respondents who do not buy organic food. In the second group of respondents, prevalent was occasional purchase of organic food. Prevailing monthly expenditure on buying organic food is the amount of 10-15 euros. The third group of respondents does weekly shopping of organic foods, these foods make costs mostly 15 to 20 euros per month.