Journal of Dairy Science 1990

Abstract

The article presents communication research on so-called "vlogs," user-generated Internet videos which are posted on the Web site YouTube to be shared with the site's audience. Content analysis of Internet video is said to represent a challenge to communication research, which has traditionally analyzed video material either from the point of view of its production or its effect on its audience. A synthesis of these approachs is used to analyze vlogs for sex differences in the presentation of content and in the makeup of their audiences.