Personal data: Thinking inside the box

Abstract

We are in a 'personal data gold rush' driven by advertising being the primary revenue source for most online companies. These companies accumulate extensive personal data about individuals with minimal concern for us, the subjects of this process. This can cause many harms: privacy infringement, personal and professional embarrassment, restricted access to labour markets, restricted access to best value pricing, and many others. There is a critical need to provide technologies that enable alternative practices, so that individuals can participate in the collection, management and consumption of their personal data. In this paper we discuss the Databox, a personal networked device (and associated services) that collates and mediates access to personal data, allowing us to recover control of our online lives. We hope the Databox is a first step to re-balancing power between us, the data subjects, and the corporations that collect and use our data.