Homogenization of Pop Music: How Social Media’s Algorithms Prevents Creativity and Innovation

Abstract

This paper examines the impact of social media on the homogenization of pop music, arguing that platforms like Spotify, YouTube, and TikTok contribute to narrowing creative possibilities within the genre. By analyzing the role of algorithms, audience behavior, and industry practices, the study highlights how social media’s emphasis on viral content and mass appeal stifles artistic diversity and innovation. Algorithms prioritize music with broad, mainstream appeal, creating a feedback loop that reinforces popular trends while marginalizing experimental or niche genres. Audience engagement further drives this homogenization, as artists increasingly tailor their work to fit algorithmic preferences and audience expectations. Industry practices, particularly the focus on producing “TikTok-friendly” hits, exacerbate this trend by favoring formulaic production over creative risk-taking. The research underscores the implications of these dynamics for global music culture, where the pressure to conform to a globalized pop standard threatens to erode local musical traditions. The paper concludes by advocating for strategies to preserve artistic diversity, including alternative distribution models, support for independent artists, and developing algorithms that promote a broader range of musical expressions.