Abstract
The purpose of this study is to determine and analyze: Customer Relationship Management (CRM) influence of customer satisfaction toward PT Tiki Jalur Nugraha Ekakurir (JNE) Banjar City Branch Office. The study was conducted with the quantitative approach under the frame of explanatory design. 100 customers were selected as the participants who were previously chosen by using Simple Random Sampling. The data were analyzed by using the statistical methods, namely Pearson Product Moment correlation. The results showed that the influence of Customer Relationship Management (CRM) on customer satisfaction by 50.08%. The hypothesis testing indicated that there is a significant influence of Customer Relationship Management (CRM) on customer satisfaction toward PT Tiki Jalur Nugraha Ekakurir (JNE) Banjar City Branch Office. This indicates that, Customer Relationship Management (CRM) is very important to increase customer satisfaction
Cite
CITATION STYLE
Maulana, Y. S., Hadiani, D., Nurjanah, D. S., Mulyana, A. E., & Fajar, A. N. (2021). An Analysis of Customer Satisfaction and Its Effect on Customer Relationship Management. In Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020) (Vol. 535). Atlantis Press. https://doi.org/10.2991/assehr.k.210304.004
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
