Benchmarking US consumption and perceptions of beef and plant-based proteins

Abstract

This article uses two complementary analyses to document consumption of beef and plant-based proteins along with perceptions held by US consumers. Beef is chosen three times more often than plant-based proteins and consumers hold a positive image of beef overall. Key differences are outlined between regular meat consumers and those declaring alternative diets. Combined these findings extend understanding in the dynamic situation presented by plant-based proteins in the US market.