An initial prototype of a tool for defining value proposition in the product-service system (PSS) design

Abstract

The design of product-service systems (PSS) requires a complete reformulation of the company's business model. A central aspect of business models is the value proposition, which is commonly created with tools such as the Value Proposition Canvas (VPC). However, problems were identified during the application of the VPC in the context of a PSS design. This work aims to create and test an initial prototype of a value proposition tool for PSS. Both tools were submitted to controlled experiments, providing an evaluation of the VPC's problems and insights for further development of the new tool.