A Perfect Couple: Entrepreneurial Alertness and Opportunity Identification - A Study of Nascent Entrepreneurs in Nigeria

Abstract

The motive of this research paper is to examine entrepreneurial alertness as a determinant for opportunity identification by nascent entrepreneurs in Osun State, Nigeria. Because nascent entrepreneurs have received much attention from stakeholders, there is a dearth of research on nascent entrepreneurs in the Nigerian context. This study used a survey research design. The population of the study was 202 nascent entrepreneurs in Osun State, Nigeria. The study employed a random sampling technique, and 202 questionnaires were administered and ultimately returned while a minimum sample size calculated using G-power was 107 with a medium-size effect of 0.15. Data were analyzed through the SmartPLS. The finding reveals that entrepreneurial munificence determines entrepreneurial alertness than entrepreneurial attention. The result also shows that information mediates the linkage between entrepreneurial attention and entrepreneurial alertness, which is empirically significant. Also, information significantly mediates the connection between entrepreneurial munificence and entrepreneurial alertness. The study concludes that entrepreneurial alertness is a determinant for opportunity identification by nascent entrepreneurs in Osun State, Nigeria.