Preference of Bancassurance

Abstract

In India ever since the espousing of financial reforms following the recommendations of Fist Narasimhan committee, the contemporary financial landscape has been reshaped. Banks, in particular, stride into several new areas and offer innovative products, viz., merchant banking, lease and term finance etc. Today banks have become far more diversified than ever before. Therefore banks are entering into the world of bancassurance-an innovative financial product as required by bank customers.