Journal ArticleOPEN ACCESS

Customer Perception of Green Advertising in The Context of Eco-Friendly FMCGs

  • Hassan R
  • et al.
Contemporary Management Research (2016) 12(2) 169-182
DOI: 10.7903/cmr.14796
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Abstract

Past studies have focused on the role of advertising in consumer behaviour.

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Hassan, R., & Valenzuela, F. (2016). Customer Perception of Green Advertising in The Context of Eco-Friendly FMCGs. Contemporary Management Research, 12(2), 169–182. https://doi.org/10.7903/cmr.14796

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