THE ROLE OF ENTREPRENEURIAL LEADERSHIP STRATEGY IN PROMOTING ORGANIZATIONAL SUSTAINABILITY: A DESCRIPTIVE AND ANALYTICAL STUDY

Abstract

The paper aims to build a model that supports organizational sustainability by analyzing the correlations and revealing the impact between the two main variables (entrepreneurial leadership) with its dimensions of proactive outlook, risk, and creativity (Van Zyl & Mathur-Helm, 2007), and (organizational sustainability) with its economic, environmental, and societal dimensions (Hansmann et al., 2012). As well as identifying the level of awareness and informing managers in the General Company for the Automotive and Equipment Industry, of the theoretical implications and performance, and its vital importance to society and the surrounding ecological environment, and drawing attention to that and improving performance, and indicating the important leadership role in activating and supporting organizational sustainability. The questionnaire was used and distributed to a random sample of 58 managers, following the analytical descriptive approach to accomplish the research purposes. The study came out with important conclusions, including that the tangible role of entrepreneurial leadership in supporting and promoting sustainability is reflected in deepening the approach and dimensions of sustainability and its environmental-ecological, vital, economic and social necessities on the basis and directions affecting the strategic success of organizations and their continuity in the business world.