MAXIMIZATION OF VCO LOCAL PRODUCT MARKETING THROUGH DIGITAL MARKETING

Abstract

Nusa Penida is one of the coconut-producing districts in Bali Province, which is precisely located in the Klungkung Regency area. Most of the Nusa Penida residents sell coconuts in their whole form and not processed into other processed forms, so this affects the selling price of coconuts. The use of coconut is traditional and has been widespread, however, however, there are still few people who process it into virgin coconut oil or VCO. One of the industrial houses that produces Pure Coconut Oil (VCO) is located in Banjar Bodong, Ped Village, Nusa Penida District with the name "Sari Gading''. Even though it has been running for 6 years, the revenue from this business has not been maximized due to poor marketing. For this reason, the authors offer a solution to help marketing Virgin Coconut Oil, namely by educating and coaching the use of social media as a means of online-based marketing activities. In this case, it focuses on activities to increase marketing through social media, namely Facebook.