Local community economic wellbeing through CSR project

Abstract

Through the Corporate Social Responsibility (CSR) initiatives, companies are expected to contribute towards community development, particularly in enhancing the economic well being of the local community. This paper will discuss on the experience of local farmers community that has been involved in a CSR project by a multinasional company in collaboration will local farmers association to have an understanding on the extend of the project's contribution towards the community. A total of 45 farmers were interviewed for this purpose. The interview data is transcribed and coded into themes that reflect the experiences of the farmers' involvement with the CSR project. The study identifies 15 basic themes (BT) from the thematic analysis. These basic themes are clustered into three categories of main themes (MT) that are employment opportunity, sources of income and asset generation. The three themes reflect the contribution of the CSR project on the economic wellbeing of the community from the perspective of the community that involved with the project.