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RELATIONSHIP OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES ADOPTED BY AIRLINES WITH LOYALTY OF PASSENGERS

  • Kaur P
  • Narula S
INTERNATIONAL JOURNAL OF MANAGEMENT (2020) 11(6)
DOI: 10.34218/ijm.11.6.2020.200
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Abstract

Customer Relationship management has become a crucial strategy which is adopted by every organization to improve its business and thus gaining competitive advantage over the …

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Kaur, P., & Narula, S. (2020). RELATIONSHIP OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES ADOPTED BY AIRLINES WITH LOYALTY OF PASSENGERS. INTERNATIONAL JOURNAL OF MANAGEMENT, 11(6). https://doi.org/10.34218/ijm.11.6.2020.200

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