APPROPRIATION OF ECONOMIC AND FINANCIAL EDUCATION FOR THE EMPOWERMENT OF RURAL WOMEN VICTIMS OF THE ARMED CONFLICT IN THE DEPARTMENT OF CAUCA

Abstract

Objective: This article addresses the impact of economic and financial education on rural entrepreneurs as a strategy to empower and strengthen their productive chains, benefiting both rural communities and the economy in general. Theoretical Framework: Female empowerment, financial education and gender gaps are addressed, supported by the Empowerment Theory, Financial Education Model and Human Capital Theory, to show how financial education can close gaps and empower women. Method: The research uses an exploratory-descriptive qualitative approach, with semi-structured questionnaires and group interviews. These instruments were applied to 52 women from 9 peasant associations and 11 public and private entities in three municipalities of the department of Cauca, Colombia. Results and Discussion: Three relevant elements are identified for rural business development with a gender focus: Strengthen associativity for the exchange of experiences and development of entrepreneurial skills, promote economic empowerment through the management of personal and business finances, use ICT to through online learning platforms (Mooc) adapted to the rural context. Research implications: The study facilitates the design of strategies to strengthen peasant associations with a gender focus, prioritizing the community, economic empowerment and the use of ICT, opening the door to future research in strategic rural development. Originality/Value: The document provides essential information for public and private entities to strengthen female entrepreneurship in the rural sector, considering the particularities of the rural context, which differ from the urban environment.