How Does The Attitude Moderate The Effect of Education, Campus Reputation and Education Facilities on The Intention of Choosing The University

Abstract

This study examines the effect of educational facilities, campus reputation and costs on intentions that is mediated by attitude. The sample consisted of 100 respondents, namely high school / vocational high school students in the city of Yogyakarta who had the intention to study at AMIKOM Yogyakarta,the sample techniques used Convenience sampling. Data collection is done through surveys by giving questionnaires directly to the sample. Furthermore, the collected data was analyzed by structural equation method (SEM).The results indicate that educational facilities, campus reputation and costs have a significant and positive influence on attitudesas well as the intention of students to study at Universitas AMIKOM Yogyakarta campus. Attitudes significantly and positively affect the intention of students to choose Universitas AMIKOM Yogyakarta campus.