Organised retail in India and consumer buying behaviour: A review of literature

Abstract

The study mainly focused on the review of available literatures for the research idea and problems identified, on the evolution of retail activities, planning and strategies of retail activities and business, models and theories of change in retail activities, functions of retailing and behaviour of consumers associated with buying of goods and services with specific reference to Indian consumers. The study concluded that attributes like image, format and layout of the retail store, cleanliness, lighting, music, scent, information graphics in the retail store, facilities offered to consumers and after sale service of the retail store are the main factors leading to frame buying behaviour of consumers.