Hyperinflation and Its Impact on the Retail Sector in Zimbabwe

Abstract

This study explores the impact of hyperinflation on performance OK supermarkets and retail sector in Zimbabwe. used a mixture research methods combining qualitative quantitative approaches, although with major leaning methodology. The challenges bedeviling Zimbabwe are inextricably linked to which is result economic instability caused by sanctions, corruption host other governance related factors. contributes significantly poor broadly sectors economy. argues that others adopted survival strategies during hyper-inflationary environment Faced increased competition, hostile market conditions, many grocery shops devising ways improving their against backdrop adverse conditions. To be competitive, some business administration management scholars as well policymakers have advocated for more innovative keeping businesses afloat. profitability Zimbabwean remains glaringly volatile considering little support they getting from government. It also emerged this together government implemented various contributed monumentally mitigating concludes recommending dialogue between West unconditional removal sanctions owing debilitating economy being evil instigator prior current hyperinflationary environments. There need robust policies will help not only arrest inflation but resuscitate comatose