Antecedents and consequences of e-commerce adoption for SMEs

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Abstract

The purpose of this research was to identify antecedents and consequences of e-commerce adoption in SMEs. The research was based on a modified UTAUT framework, incorporating existing IT resources and knowledge. A survey of retail SMEs indifferent stages of technology adoption (n = 88) was analysed using structural equation modelling (SEM). Results showed that performance expectancy and effort expectancy, along with facilitating conditions, contributedtoe-commerce adoption. However, social influence did not have a significant influence. The implication of the research is that education about e-commerce benefits, risks, and required resources could assistin technology adoption.

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Sombultawee, K. (2020). Antecedents and consequences of e-commerce adoption for SMEs. Kasetsart Journal of Social Sciences, 41(2), 256–261. https://doi.org/10.34044/j.kjss.2020.41.2.05

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