Deconstructing Power Dynamics: The Role Of Language In Corporate Communica-tion Practices

Abstract

The background of this research lies in a deep understanding of power dynamics and the role of language in the context of corporate communication practices. In a dynamic business environment, the use of language is not only a communication tool, but also an instrument of power that influences organizational culture, external communication strategies, and communicative interactions within the organization. The aim of this research is to deconstruct power dynamics and analyze the role of language in corporate communication practices. The research method used is descriptive qualitative analysis by collecting and reviewing various literature sources, including journals, articles and books that are relevant to this research topic. Data were collected through literature searches from academic databases and online libraries, as well as using relevant inclusion criteria to select the most relevant and quality sources. The research results show that language plays a crucial role in shaping organizational culture, external communication strategies, and power dynamics within organizations. Using appropriate language can strengthen a desired organizational culture, build sustainable relationships with external stakeholders, and influence public perception of a company's brand and reputation. However, it needs to be recognized that language can also be a tool of power used to maintain hierarchies, suppress free speech, or manipulate public opinion.