QUALITY MANAGEMENT IN THE SYSTEM OF HRM: PERSPECTIVE OF CORPORATE SOCIAL RESPONSIBILITY

Abstract

The growth of the quality of products and processes in the 2020s is connected with improving human resources’ readiness to use new technologies. This readiness is ensured primarily due to the existing HRM system and corporate social responsibility strategy, which create attractive conditions for human development. The creation of an effective system of HRM is impossible without coordination and agreement with the policy of quality management and the goals of the company’s strategy of corporate social responsibility. This conclusion comes from the results of the comprehensive analysis of the mutual dependence of three components by the example of leading companies in various world markets. In this paper, we distinguished and substantiated four models of the management of product quality (processes), one of which is a proprietary model. Analysis showed that all four models of quality management can be used separately or simultaneously in corporate activities. The choice of the models depends on the strategy of the company’s development. The focus on the maximum support of customer expectations in this issue could be decisive in ensuring competition and economic growth. The scientific novelty of this paper is predetermined by the establishment of optimal variants of the management of quality and personnel for companies and the implementation of the strategy of corporate social responsibility by the example of leading innovative companies.