Responsive Redesign and its Effects on Perceived Usefulness

Abstract

This paper describes the introduction of a new website at TCGplayer, who provide an online store for Magic the Gathering collectible cards. This paper describes an experiment that was undertaken to test a new, responsive design, against the current, non-responsive design. It was predicted that redesigning the shopping cart for a mobile device screen, will result in a higher Perceived Usability (PU), and higher satisfaction, as indexed using the Technology Acceptance Model (TAM).