Journal ArticleOPEN ACCESS

‘Brand Europe’— Where next?

  • Anholt S
Place Branding and Public Diplomacy (2007) 3(2) 115-119
DOI: 10.1057/palgrave.pb.6000061
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Abstract

… of as an admired or even aspirational global ‘brand’. In fact, the … of the individual points of the nation brand hexagon, but its … of Brand Italy plus Brand France plus Brand UK plus Brand …

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Anholt, S. (2007). ‘Brand Europe’— Where next? Place Branding and Public Diplomacy, 3(2), 115–119. https://doi.org/10.1057/palgrave.pb.6000061

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