Experimental research methodology for physical distribution in bakery industry

Abstract

The research done in the bakery industry worldwide and in special in the Romanian market had their goals on the production and technological process, focusing on the end result products. Bakery industry focused on profits changed and developed their products according to the market need and preferences and very few traditional businesses know how to make the profits continuing the distribution routes and using the old bread recipes. During this study we aim to go through an experimental process in order to observe the influence that different cost factors have on the end result such as performance and profits. A questionnaire was designed to answer questions regarding the existent technology in the bakery industry, transportation vehicles, clients, turnover, invoice overdue, and the structure of the production, costs with workers, transport, maintenance, marketing and raw materials. The questionnaire will be applied only in the North West area of Romania to all the bakery companies that have over 5 employees and deliver bread products to business customers using predefine routs. In a future stage, it would be of a great interest to apply a similar questionnaire in different parts of Europe for further studies in this industry, where management has a deficiency in scientific research and managers have to take decision based most of the time only on their own experience.