Abstract
This study proposes a decision-making model for prioritizing strategies for the transition to a circular economy in Brazil, an emerging economy located in the Global South. The model is structured in three stages: (i) analysis of strategies versus criteria across environmental, economic, social, and technical dimensions, based on the New Institutional Theory (NIT); (ii) application of the ELECTRE method using the scale validated by Guarnieri et al. (2023); and (iii) analysis of the institutional context and formulation of recommendations. The results indicate a prioritisation of more reactive strategies, reflecting the Brazilian context. This study contributes to deepening the understanding of the transition to a circular economy and proposes a model applicable to the development of strategies, policies, and action plans aligned with regional specificities, being useful for researchers and other stakeholders involved in the process.
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CITATION STYLE
Guarnieri, patricia, Camara Silva, L., Trojan, F., & Lizot, M. (2025). TRANSITION TO THE CIRCULAR ECONOMY IN BRAZIL: A MULTICRITERIA DECISION MODEL FROM THE PERSPECTIVE OF NEW INSTITUTIONAL THEORY. RAE Revista de Administracao de Empresas, 65(4). https://doi.org/10.1590/S0034-759020250408x
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