Abstract
The authors believe that involvement is one of the key cognitive mediating factors between content and viewing experience. A questionnaire to measure involvement with audio/video content was developed. Results showed that 25 questions are probably sufficient to cover the aspects of the construct. . Creating a valid and reliable questionnaire is not an easy process, but the process established in this paper can hopefully contribute to the creation of well-defined constructs, and valid and reliable measurements for these constructs.
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CITATION STYLE
Van den Ende, N., Hoonhout, J., & Meesters, L. (2010). Measuring involvement with audio/video content. In Proceedings of the 2010 British Computer Society Conference on Human-Computer Interaction, BCS-HCI 2010 (pp. 319–327). BCS Learning and Development Ltd. https://doi.org/10.14236/ewic/hci2010.37
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