Women entrepreneurs in fnb sector faces covid-19 pandemic

Abstract

Covid-19 pandemic has catches global attention and caused huge impact in all sectors. Micro and Small Medium Enterprises (MSME) viewed as one of the economic entities that struggle during economic crisis, yet vulnerable if failed to adapt the situation. According to data from the Ministry of Cooperatives and Small and Medium Enterprises (2020), up to ninety-eight percent of business actors are micro and ultra-micro, with daily income and many of them were unable to run a business during the pandemic. In fact, about sixty percent of the number of MSME are managed by women whose dominant sector is fashion, craft and Food and Beverages (FNB) (The Ministry of Women's Empowerment and Child Protection, 2021). However, the FNB sector are actually growing and developing amid this pandemic (Deloitte, 2020). Technological change is one of the key strategies to win competition and increase company performance (Akman and Dagdeviren, 2018). Therefore, by using a literature study with a theoretical approach, this study aims to find out what technological innovations are used by women entrepreneurs on the MSMEs scale in the FNB field, so that they can improve business performance and adapt toward disruption caused by the Covid-19 pandemic. The results of this study obtained a mapping model of the use of types of technological innovations ranging from production processes, storage, packaging, marketing, delivery processes, financial stages and human development processes that can help women entrepreneurs to be sustainable during the pandemic.