The role of brand and brand manage-ment in creating business value case of coca-cola Vietnam

Abstract

The article examines the role of brands and brand management in enhancing corporate value through the case of Facebook brand analysis and the brand influence on business value enhancement. One needs to define the role of brand and brand management to help business identify and connect with customers to create favorable conditions for market expansion. From that point out how the results from brand positioning and brand management create the groundbreaking values, we could build a cohesive team and hire better people than Facebook to master the emperor position in the world, identifying the right direction for the company in the future.