Marketing resource management: An investment that can energise your entire customer management strategy

Abstract

Improving efficiency and effectiveness of the marketing organisation is chief among most CMOs' responsibilities. As marketing evolves from art to science, technology is playing an increasingly important role in the CMO's toolbox. Learn about the types of solutions and vendors available, and get some valuable tips on how to manage your deployment and negotiate the best deal. © 2009 Palgrave Macmillan.