La meteorología y su comunicación en Facebook. Análisis aplicado al caso español

Abstract

Currently Facebook remains the most used social network worldwide. In the framework of the social sciences, above all, there are already a good number of papers that study different aspects related to this network, not having so many, in contrast, in the case of other sciences. The present research analyses, for the first time, the presence of Meteorology and its communication on Facebook in Spain. For this purpose, a quantitative and content analysis of the existing pages on this discipline in Spain is carried out, focusing attention, in particular, on the generated engagement. The results obtained show basically two types of pages: official meteorology services and those of private or amateur users, with different characteristics in each case, with a greater spatial concentration in the Mediterranean regions. The majority format of the publications of these pages is in the form of images (62%). The research has revealed a great potential of use and application of Meteorology in Facebook that is still to explode, as well as a manifest absence of planned strategies of communication with the users. (English) [ABSTRACT FROM AUTHOR]