About statistical analysis of qualitative survey data

Abstract

Gathered data is frequently not in a numerical form allowing immediate appliance of the quantitative mathematical-statistical methods. In this paper are some basic aspects examining how quantitative-based statistical methodology can be utilized in the analysis of qualitative data sets. The transformation of qualitative data into numeric values is considered as the entrance point to quantitative analysis. Concurrently related publications and impacts of scale transformations are discussed. Subsequently, it is shown how correlation coefficients are usable in conjunction with data aggregation constrains to construct relationship modelling matrices. For illustration, a case study is referenced at which ordinal type ordered qualitative survey answers are allocated to process defining procedures as aggregation levels. Finally options about measuring the adherence of the gathered empirical data to such kind of derived aggregation models are introduced and a statistically based reliability check approach to evaluate the reliability of the chosen model specification is outlined. Copyright © 2010 Stefan Loehnert.