Exploring sustainable consumer behavior: the Circular Behavior Integration Framework (CBIF)

Abstract

This study investigates the elements influencing consumer behavior in the proper disposal of e-waste to advance management practices and circularity. Anchored in Sustainable Behavior Theory and the SHIFT framework, it analyzes secondary data from 51 Brazilian e-waste management companies through document analysis. Findings reveal diverse strategies addressing behavioral barriers and gaps in consumer engagement, informing the Circular Behavior Integration Framework (CBIF). The CBIF provides actionable insights for aligning consumer behavior with reverse logistics systems, advancing material circularity. This study contributes to theory by integrating behavioral dimensions with circular economy principles and offers practical guidance for policymakers and practitioners.