The Relationship Between Cognitive Adaptability and Entrepreneurial Decision-making Quality: A Moderating Effect of Environmental Uncertainty

Abstract

This research examined the relationship between five dimensions of cognitive adaptability and the decisionmaking quality, and explored the role of environmental uncertainty as a moderator. Implemented with Chinese entrepreneurs as research objectives, the empirical study shows that the effects of five dimensions of cognitive adaptability on decision-making quality are different. Expressly, the significant positive impact of cognitive adaptability on entrepreneurial decision-making quality indicates two dimensions: entrepreneurs' goal orientation and monitoring. It also found environment uncertainty has diversified moderating effects on the relationship between cognitive adaptability and decision-making quality. As one of the first attempts at introducing the person-environment fit theory into entrepreneurial cognition researches, the paper gives insight into the relationship between cognitive adaptability and decision-making quality under dynamic environmental context.