Culture and Consumerism in Jean Baudrillard: A Postmodern Perspective

Abstract

Postmodernism is a very deceptive term. It is very hard to define the term as it encompasses various meanings for various critics. The critics like Michel Foucault, Jean Baudrillard, Jean Lyotard and Jameson attempt to define postmodernism in terms of culture and consumerism. Baudrillard’s Simulacra and Simulacrum is a vital work to define modernism in terms of culture and consumerism. The present paper attempts to study culture and consumerism in Jean Baudrillard’s work. The paper concludes that the postmodern society carried out death in all aspects of life.