Does the compatibility effect in the race Implicit Association Test reflect familiarity or affect?

Abstract

In the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) involving race classification (white vs. black), an apparent compatibility effect is found between the "pleasant" attribute and the "white" category. This race IAT effect has been interpreted in terms of "implicit prejudice" - that is, more positive evaluation of whites than of blacks that is not open to consciousness. We suggested instead that the race IAT effect is better interpreted in terms of the salience asymmetry account proposed by Rothermund and Wentura (2004), whereby greater familiarity with the white category makes it more salient. Evidence that has been presented against the familiarity interpretation is considered, and alternative interpretations of findings related to the race IAT effect are discussed. Copyright 2005 Psychonomic Society, Inc.