Creating value by designing: Economic and business perspectives

Abstract

Design is more often used by companies in creation of new business and implementation products and services on the market. In our paper we present design as value creating factor. This paper is based on the fallowing thesis: • Design is a success driver for most of businesses – still underestimated. • Businesses shell use design on project basis or employ it as an integral part of management. • Creation of value by (using) design can be taken for development of entire nations. These statements are described and verified with a intellectual argument.