Up to "me" or up to "us"?The impact of self-construal priming on cognitive self-other integration

Abstract

The degree to which people construe their perceived self as independent from or interdependent with their social environment can vary.We tested whether the current degree of social self-construal predicts the degree to which individuals integrate others into their self-concept. Participantsworked through tasks that drewattention to either personal interdependence (e.g., by instructing participants to circle all relational pronouns in a text, such as "we," "our," or "us") or independence (by having them to circle pronouns such as "I," "my," or "me") and were compared with respect to the social Simon effect (SSE) - an index of the degree to which people co-represent the actions of a co-actor. As predicted, the SSE was more pronounced in the interdependence group than in the independence group, suggesting that self-other integration varies dynamically as a function of the relative saliency of the other. © 2012 Colzato, de Bruijn and Hommel.