The Influence of Service Quality and Current Account Customer Trust on the Decision to Save Funds at PT. Bank Central Asia Tbk Bekasi Main Branch Office

Abstract

The decision to save funds is often influenced by a variety of factors, including an individual's financial goals, income, expenses, and overall financial health. Service quality and customer trust in a bank's current account may also play a role in an individual's decision to save funds  The research method used in this study uses quantitative methods or often called traditional methods, because this method has been used for a long time so that it has become a tradition for research. The result is Quality of Service on Decision to Save Funds, knowing that the results of tcount > ttable are (5.876 > 1.974) and a significance of 0.000 <0.05, then Service Quality has a positive and significant effect on Decisions to Save Funds, so H1 is Accepted. Current Account Customer Confidence in the Decision to Save Funds, knowing that the results of tcount > ttable are (6.571> 1.974) and a significance of 0.000 <0.05, then the Current Account Customer Trust has a positive and significant effect on the Decision to Save Funds, so H2 is accepted. Quality of Service and Trust of Current Account Customers simultaneously (together) have a positive and significant effect on the Decision to Save Funds, by knowing the results of Fcount > Ftable (273.186 > 3.05) and a significance of 0.000 <0.05 and with a coefficient of determination or r square (R2) of 0.768 or 76.8% while the rest (100% - 76.8% = 23.2%) is influenced by other variables outside this regression equation or variables not examined. Then the Quality of Service and Trust of Demand Deposits together have a significant positive effect on the Decision to Save Funds, so that H3 is Accepted.