Consumer Empowerment, Market Competition and Sustainable Growth of Enterprises

Abstract

This paper examines the effect of market competition on growth of enterprises. Using a sample of 18 EU listed companies from 2001 to 2018, we find enterprises which have higher market share and more monopoly can develop more stably. They have more efficient management and more ability of sustainable growth. Further, under the influence of consumer empowerment, the higher market share they reach, the more ability they have to meet consumer empowerment. The contributions of this paper are: Firstly, combining external factors with sustainable growth of enterprises to study the sustainable growth ability of enterprises. Secondly, this study combines consumer empowerment with market competition and sustainable corporate growth, which makes the enterprise pay more attention on consumers and make more targeted marketing strategies.