The Value of Innovation in Tobacco Processing Products: An Evidence from Bandung E-Cigarette Industry

Abstract

This research analyzed Tobacco Processing Products (HPTL) industry and its value of innovation using dimensions of innovation approach. We used qualitative method with interviews, documentation, and observation as the data collection techniques. Later on, we employed several business strategy tools: IFE, EFE, CPM, SFAS, SWOT, SPACE, IE, Grand Strategy, and QSPM. We found out that innovation strategy for tobacco processing products lied on the product innovation, especially in the taste of liquid vape products. Furthermore, by investing in the process innovation, especially in equipment and supplies, is key to develop sustainable product innovation.